By Shantanu Mohan
October 25, 2017
The answer doesn’t lie in a special formula or in some sage advice from a business expert. The real key to being successful is feeling uncomfortable.
We all get drawn in by the allure of the comfort zone. It’s the feeling of comfort you get when you go through the motions of your daily routine. We may not want to admit it, but taking risks and feeling uncomfortable is scary.
In order to grow, we must embrace change even if that change is outside of your comfort zone. The stages of business growth are no exception.
True innovation and growth come from breaking through your comfort zone and becoming uncomfortable. Read on to learn more.
There’s a reason why we grow so accustomed to our so-called “comfort zone.”
Few people enjoy feeling uncomfortable. Our brains are designed in a way to protect us from unpleasant situations. Consider that we experience the same pain as physical pain when we face rejection and it becomes abundantly clear why we’re afraid to take risks.
To protect ourselves from discomfort we often give up on tasks that we’re not familiar with. Many people do everything in their power to preserve their comfort.
During your stages of business growth, it can be especially tempting to preserve your comfort. You might be experiencing success in your new business. As a result, you might avoid risks out of fear of failure or financial setbacks.
However, consider the innovation and risk-taking behind some of the biggest brand names. None of them have experienced growth by becoming complacent.
You might not like leaving your comfort zone, but it’s the best thing to do during your business growth stages.
Putting yourself in uncomfortable situations can yield great results.
Think about how a new product, business connection, or outreach method can impact your business. By forcing yourself to do new things, you can break free from complacency.
Putting yourself in uncomfortable situations also helps us be more creative. A new environment can give you an influx of ideas and open you up to new methods of thinking.
Your brain is also boosted by discomfort. While rejection can make you feel pain, discomfort can actually release dopamine in the brain. This is the chemical that makes you feel a rush of happiness.
Over time, small changes can snowball into big benefits for your business. Focus on making small changes at first and setting up safety nets to protect you.
You can also break free from your comfort zone by talking to a support system. A co-working space is a great place to start. Your coworkers can give you their insights into new plans for business growth.
Being uncomfortable is not always easy. But it can lead to big innovations and results during stages of business growth.
Leaving your comfort zone is one of the best things you can do for your business. So what are you waiting for?
Are you interested in making some business changes? We can help. Contact us to learn about our coworking spaces today.