Only Stakeholder Centered Coaching® makes leadership change both visible and measured

Many coaching approaches focus on leadership assessments, goal setting, and action planning between the leader and the coach.   Often the major outcome from such efforts is increased awareness and acceptance. As a result leaders intellectually understands where change would be desirable and how they could move to higher levels of effectiveness through action planning. The coach then reviews, with the leader in private, the progress made on the plan and revises the plan based on these conversations.  (To see when our next certifications are offered scroll down and click in the bottom box on this page – Sign up for Upcoming Certifications in the U.S. – to see the dates and locations).

Taking Action and Acknowledgement of Progress is key!

Marshall Goldsmith’s Stakeholder Centered Coaching® process takes the leadership change process much further, taking it outside the leader’s office, and into his work environment with the leader’s stakeholders. Stakeholders are in the best position to provide important and insightful suggestions for improvement and behavioral change on the job. In light of this, the Stakeholder Centered Coaching® process includes a much stronger emphasis on follow up, implementation and reinforcement by involving a much wider network of people in a disciplined way than traditional coaching.  The Stakeholder Centered Coaching process delivers real value through the implementation of change that is sustained, recognized and acknowledged by stakeholders in the workplace.

How Certification Works

Registering and attending one of the certification programs leads to gaining the skills to implement our unique brand of coaching. Once registered you will received an electronic copy of The Stakeholder Centered Coaching Playbook that lays out the process, and you will be provided with a self-paced online training to prepare you to attend the two-day certification. The actual certification for coaching individual leaders is a two-day training that focuses on skill practice to prepare you for coaching using the process. In addition there is a combined certification option that is a three-day training where you practice the skills for coaching both individual leaders and teams using the methodology.

After completion of the training, participants are provided log-in and password to the website. Clicking on the following link will show how our coaches can use this website as another source of marketing themselves; and, gain access to a wealth of tools to assist your success as a Stakeholder Centered Coach. Where our coaches need it, they will receive ICF credits and/or ACEC (the Association of Corporate Executive Coaches that is part of the MEECO Institute) credits for completing the certification.

Finally, roughly a month after the certification you can attend an optional three-hour online training in various 360o tools to assist the leaders they are coaching in choosing their developmental focus; and more instruction in the mini-survey process we use to measure results.

Further levels of certification are awarded based on actual coaching of leaders through the process. In other words, this is a practice-based certification that awards higher levels of certification based on evidence of coaching leaders to achieve a positive change in behavior as measured by stakeholder perception (the Mini-Surveys).  As coaches complete six successful engagements they achieve Advanced Certification, and finally Master Certification is achieved after twelve successful engagements.