By Shantanu Mohan
December 21, 2017
If you’ve used Google enough, you know how much they’ve helped businesses big and small find ways to get ahead. Using Google Trends and other tools can essentially bring a mutualistic relationship where you’ll help your business while helping Google at the same time.
While their tools are myriad, one of the best out there is Google Trends, which many businesses use with their websites.
Those of you still wondering what your customers really want can take advantage of using Google Trends to give you some useful analytics. With analytics being the only way to understand your customers, Google takes things even further. It works in a particular way that digs a little deeper than typical analytic platforms.
A famous quote from Y-Combinator founder Paul Graham says “Make something people want.” This quote is well-known, though it’s often challenging to make it happen without having to almost read the mind of customers.
Maybe you can use some analytic programs on your website to see what kind of links visitors click on. It might also tell you other stats, even if it sometimes means sifting through hundreds of pages.
What you really need is something providing accurate insight into what your customers are searching for on your site. It’s here where Google Trends help immensely.
Using their platform, you’ll know exactly what your coveted demographic searches for every day.
Google makes their Google Trends site easy to use based merely on searching people’s interests. They aggregate keywords from the internet every hour and detect specific patterns in where they’re trending.
What’s most important is to take all keywords you’ve used on your website and type them into the Google Trends search box to see how popular they are. You might be surprised to learn many aren’t as popular as you thought!
To help your SEO, you’ll want to research keywords on Google Trends first related to your business. They make it simple to search keywords and show you what part of the world where it’s trending. To break it down further, you can choose what category the keywords fall under.
Despite providing deeper analytical insight, Google Trends is not the only story in how you can get analytics for your website. Other platforms like Queryly help you build an analytics platform if you can’t built it yourself.
Described as “a cloud platform that helps you understand your content”, Queryly makes user searching on your website a unique experience.
They’ll provide a self-service dashboard so users on your site can instantly search for content they want to see on your site. In many ways, it’s like having Google Trends embedded on your site since it instantly compiles your most popular keywords.
This works well when you have multiple categories in your particular industry. For instance, if you run a tax business, Queryly aggregates other keywords related to taxes like “property taxes” or “tax foreclosure.”
Using Queryly, you’ll know what your most loyal visitors search for on a regular basis. Obviously, this is invaluable information, though Queryly makes this known in real-time rather than making you wait to see the data.
Real-time analytics is the most important aspect of business today to stay competitive. Once you know what people prefer seeing on your site, you can adjust accordingly within hours to keep your website traffic at levels you’ve enjoyed.
By letting your employees use this tool, they’ll work collectively to make the above happen. However, what if your employees prefer working from home? Don’t worry – tools like Google Trends and Queryly can easily be used by your employees anywhere, anytime.
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