When do members join coworking spaces?
It’s interesting to see that there are two main peaks within the calendar year: in January and in September/October. This makes sense. In January, many people want to start the New Year off on the right foot and want to jump back into the work they’ve been putting off during the holiday season. And in September and October, those who have been travelling or home with their kids for the summer months are settling back into their routine. The weather’s changing, perhaps leading more people to retreat indoors and seek the comfort of a community to beat doom and gloom of the rainy months.
Our takeaway: As a space operator, DeskMag offers the great suggestion to make use of December as a chance to lay the groundwork for the new business surge in January. As a prospective member, this finding gives you two great options. If you’d rather join a space alongside lots of other new members (added new community), consider joining in January or Sept/Oct. If you’d rather have more time to get acclimated in a less hectic time of the year, consider joining a space in February, April/May, or even December.
3. Coworking members still end up working a ‘9-5’ job
4 Surprising Facts from DeskMag’s 2017 Survey of Coworking Members
For a cohort full of freelancers who’ve ditched the ‘9-5 office job,’ it’s interesting to see that members of coworking spaces generally keep about the same hours as you’d expect out of an employee holding down a normal office job. Assuming an hour-long break for lunch, this means the average coworking member arrives around 9am and leaves around 5:45, clocking about 8 working hours.
How ironic, considering that being able to make your own schedule is an often-quoted perk of being a freelancer or remote worker. Further supporting this finding that coworking members keep pretty normal schedules, only 22% of respondents reported that their work hours were too irregular to report a specific time when they arrive and leave work on a typical workday. In comparison to the 2012 DeskMag survey of coworking members, when asked “What kind of access is most effective for you?”, only 30% chose ‘Traditional business hours.’
Our takeaway: This suggests that while coworking members might preach that they crave choice, at the end of the day coworking members crave routine. Left to their own devices, the average coworking member still adheres pretty closely to the 9-5 work hours typically kept by an employee working in a traditional office.