The word “office” may conjure images of dreary cubicles and fluorescent lighting, or, if you’re lucky, a very funny TV show starring Steve Carell. But these days, an “office” usually means any environment to which people dedicate most of their business hours.
Of course, there’s been a surge in the debate recently over whether or not startups need office space at all — thanks to free wifi in most cafes, an uptick in remote work arrangements and the increase in other alternatives to working at a desk 9-to-5. And, naturally, the arrangement that works best for your business depends on a number of variables deserving careful consideration.
But for entrepreneurs fortunate enough to run a business that is growing and adding individuals to its team, the idea of an organized work space with dependable infrastructure and room to fit a budding workforce shouldn’t be so easily dismissed.
Here are nine reasons entrepreneurs should think carefully about providing an environment where their team — and their business — can thrive.
A company’s office space can be a clue to its stature; everything from its financial health to its work philosophy can find expression in the walls of its physical space. There’s a reason the most celebrated companies in the world are recognized for living in celebrated homes, too: Office space is one of the endemic ways a brand communicates its essence.
Among the audiences for that communication, perhaps the most important is the top talent these brands — especially those of growing startups — are trying to attract. The best and brightest want to know they’ll be working for a company that’s going to be around for a while.
They want to know that the physical space they’ll be working in is appealing and comfortable. After all, they’ll be spending a majority of their time there. And, clearly, they won’t get that impression if your company is one without any space at all.
Team-building is more than a lofty exercise; it can result in a supportive work environment, which is crucial to your team’s success. If you’re trying to build a top-notch sales organization or make sure your product and marketing are better integrated, what better way to foster that dynamic than with an environment where employees can socialize and support one other?
Socializing segues naturally from team-building. For some people, co-workers end up being close friends, even outside of the office. Any time you can help employees improve their social lives, you’re providing a holistic benefit that makes them happier — and by extension more productive — at work.
If you’re fond of meetings that start on time and run smoothly, you should seriously consider an organized work space for your startup. One of the biggest myths about startups and office space is that, thanks to video-conferencing tools like Skype, Google Hangout and Vidyo, you don’t really need to meet in person at all.
But varying degrees of network connectivity and the resulting latency issues, among other technical problems that can arise, often mean that 10 to 15 minutes elapses before everyone can simply hear and see each other. That won’t be a problem if everyone is in the same space.
Accountability issues happen all the time. Think about the yellow-orange “idle” or red “busy” icon next to a employee’s name on Google Chat. You open a chat with him or her anyway. No reply.
Is that person even there? Or sunbathing in the park? If everyone is at the office, the no-show problem lessens (somewhat). At the end of the day, though, your company is facing productivity and accountability issues. Your team is made up of people who have diverse interests and hobbies, and their ability to pursue them is a big part of what keeps them happy and productive
You just want to make sure they pursue them on their time, not yours. And, an office helps.
Another great reason to consider office space is if your investors advise you to. More comments from hands-on investors will help you account for all the factors you need to consider before deciding whether or not to move operations to an office.
Whether it’s for hosting a guest speaker series, running workshops or starting a mentorship program, a space you can call home allows you to facilitate and effectively market more professional-development opportunities.
When you show employees you’re willing to invest in their growth as people and professionals, that gesture goes a long way in keeping those employees satisfied and motivated to build their careers with you.
Research shows that a healthy team makes a productive team. As an employer, with an office, you can play a significant role in your team’s performance by making sure the pantry is stocked with healthy foods throughout the day.
In many cases, the food you provide employees may be healthier than what they stock at home. And, commuting to an office usually involves more physical exercise than pulling on a pair of sweatpants in the morning to work from home. Whether it’s climbing the stairs out of the train station, walking to and from the office or taking frequent breaks to re-up on water and walk around the work space, office life isn’t without its health benefits.
In every industry, exposure to different viewpoints, skill sets, levels of experience and personal histories (including race and gender) in the course of business is healthy. An office ensures that your team members are getting this exposure (assuming, of course, that you’re building a diverse team) in a collegial atmosphere.
Securing office space for your startup is by no means a light decision. It will represent one of your most significant expenses, and it typically requires a 3-to-5 year commitment. That can be a scary thought when you’re not entirely sure where your business is going to be in five years.
But you can always consult resources to help you determine your readiness for office space and determine what you need to know, to start looking.
What’s more, finding a home for your business can be a tremendous launching pad for your next phase of growth. Is it the right choice for you?
These workers have no regard for the business by repeatedly violating written company policy. Things like stealing from the company, sharing proprietary information, engaging in discriminatory practices, bullying, or sexual harassment are par for the course.
These are employees who consistently miss deadlines, are often coming in late and leaving early, and are mysteriously absent. They can’t be relied on to perform good work, and you can’t trust them as far as you can throw them.
They act stubborn, whiny, or defensive and make it difficult for colleagues to get work done. Some act as if they know it all and can’t listen to feedback; others complain to the point where nobody wants to work with them.
Workers actively act out their unhappiness by gossiping after meetings to crucify management and company direction. They’re basically corporate teenagers whose time with the company is about to expire, and they’re out to put a negative spin on things and spread rumors about others.
There are too many levels of approval and management to get things done and a singular focus on micromanaging employees.
e no idea what is really going on and no one knows the real truth of the current situation or wh
at the future holds. This causes confusion, fear, and anxiety in the minds of workers
People’s personal or family lives must be sacrificed for the job. This is commonly evidenced by 50-hour-plus workweeks, little or no vacation time, and 24/7 availability for work communication.
Sometimes people arrive upbeat and updated on the meeting’s topic. Other times they’re clueless or downcast. By determining the mental climate as people enter, you can easily adjust time and content to fit needs and attitudes.
It’s time for another meeting with your staff, and you want to be sure that you’re choosing the most effective space possible. Whether you’re a large business or a small one, sometimes that means taking your meetings offsite in order to increase their effectiveness. If you’ve been wondering about the benefits of offsite meetings, we here at WorkSocial can guarantee you’ll see their positives immediately.
Chances are, your employees start groaning the moment they walk into your conference room. Not only that, but in many cases, their brains may immediately turn off, leaving them disinterested in whatever else is going on in the room. They may retain little of what goes on in the meeting–and they certainly won’t be in the right mindset to give it their personal best!
The variety of remote office spaces from WorkSocial, on the other hand, can spice things up and lead to more productive employees who are better able to focus on the issue at hand. You’ll also find that hosting offsite meetings frees you up to expand your creative efforts so that you’re able to do things differently during the meeting and increase your employees’ response.
When you have your meeting in the same place every time, every meeting takes on the same level of significance. Employees may not even know whether or not they genuinely need to attend a meeting, much less whether or not the content is going to be important!
By moving the meeting offsite to one of WorkSocial’s remote office spaces, you show your employees that this one matters. They’re able to see that you have invested time and effort in the content of the meeting–and that means that they need to be ready to show up, get involved, and participate in the meeting.
Your employees do a great job of connecting with one another within the confines of your office–or do they? Effective teams feel a connection to one another that goes beyond the four walls of your office. Simple staff field trips can go a long way toward increasing the connection the members of your staff feel toward one another. Taking your trip the extra mile and holding your meetings offsite can increase that sense of connection.
When you have specific members of your company coming to remote office spaces for an offsite meeting, it increases their bond with one another and increases their ability to interact when they return to the office setting. this, in turn, boosts both morale and productivity. As an added bonus, offsite meetings decrease the potential for interruptions from individuals who aren’t involved in the meeting, which means that you’ll be able to connect with the issue at hand and focus more effectively.
Has your company expanded faster than your conference room can keep up? Chances are, there will be a point in your company’s growth cycle when you need to bring more people together than you’re able to easily put into a single meeting room. Instead of getting stuck cramming people into your room or holding more than on meeting to convey the same information, bring your entire team together in a remote office space from WorkSocial. Not only is it easier to maneuver when you have extra space, you’ll find that you’re better able to schedule meetings when you’re dealing with an off-site venue.
At WorkSocial, we provide remote office spaces that can include anywhere from 4-40 individuals, giving you plenty of freedom to hold the meetings you need in a space that will work more effectively for your company. If you’re ready to schedule your next offsite meetings at one of our locations, contact us today.
The evidence is clear: nothing kills a meeting quite like monotony. According to Business News Daily, the number one offender is repetition, a special brand of monotony in which the person who has the floor gets lost in his or her own thoughts, repeating and rambling unchecked.
Repetitious, unprepared speakers are not the only aspects that contribute to a monotonous meeting, of course. Sometimes location plays a part. Without a change of venue, the mind can easily fall into unbreakable patterns that can severely cripple creativity.
That’s why nearly two-thirds of meeting planners say that meetings held outside the office are more productive! Let’s explore why.
While holding meetings back at the office is always an option, there are three good reasons to consider a change of pace for your next training program or team-building event.
First, there’s ample evidence that occasionally changing work-spaces can boost creative thinking. We see this concept play out especially well for freelancers and other professionals whose ability to complete their work is not tied to a particular location. Writers, software designers, musicians, and others will work from a remote location – a coffee shop one day, a sidewalk cafe the next, etc.
They find that switching up locations often helps them achieve more. Since people respond differently to different environments, the freedom to move around helps them find their creative sweet spot.
“The freedom to explore multiple offices can also afford workers the opportunity to discover which environment they feel most at home in–whether that be a fancy, bustling space near Times Square or a shabby-chic office in Brooklyn” (Quartz).
Shuttling your entire staff around on a daily or weekly basis is not feasible; however, occasionally hosting offsite meetings in a new space can prove beneficial. Members of your team may respond to new environments in creative and surprising ways. The best way to test this hypothesis is to get your team out of its rut and hold your next meeting at a remote location.
Another reason to consider hosting your meeting offsite is to cut down on possible distractions and to help your team understand the significance of the matter at hand.
When you are back in your daily work environment, your mind naturally turns to pressing tasks and daily operations. It’s easy to consider slipping out of the meeting to check something back at your desk or to send a quick e-mail. Though seemingly small distractions, these little tasks are of special concern if your meeting focuses on forward-looking goals and long-range planning because your day-to-day environment can be difficult to set aside in order to focus on tomorrow’s opportunities.
In a remote location, however, the mind can detach from daily cares and look toward the future.
The third reason to consider hosting meetings offsite is that doing so will fully free you to run your meeting and make deeper connections – both with your team and with the ideas you’re hoping to engage.
After all, if you host your meeting or conference yourself, you must attend to practical details, such as set-up, clean-up, and catering. You will need to arrive early and stay late. These tasks, while not arduous, will nevertheless split your focus. When you host offsite meetings, however, all you need to focus on is your team and its goals. That means all you have to do is show up and crush it.
Everything else is taken care of for you.
Perhaps you’ve already outgrown your current meeting space. Perhaps you’re looking to do so in the near future. Either way, we can help. We’re here to provide both for those who have already outgrown their current situations and for those who wish to foster such growth.
Either way, we’re here for you.
As hosts of the largest conference space in Jersey City, New Jersey, we are proud to support your business or industry with our premium training facilities. Capable of hosting groups anywhere from four people to forty, we are more than ready to host your next event. Our rooms are wired for advanced technologies, and we have catering options available as well.
All you have to do is show up.
If you have questions about our services, or if you would like to chat with us about partnering for your next offsite training program at a remote location, please feel free to contact us at any time.
We look forward to serving you.
Your company has perhaps had to face some challenging facts recently: You need some fresh ideas, but don’t know where to turn to bring new perspectives. It’s certainly easy to become complacent when you’re so used to doing things the same for years. This is a big problem for a lot of companies who end up going into automatic pilot.
Forbes reported on the alarming nature of this a few years ago with two startling phrases:
“Leadership is in danger; Complacency is becoming the new normal.”
You simply can’t let this come about, even if it sneaks in under the radar for your employees. A solution might mean looking into a popular new concept: co-working spaces!
If you’re new to such a network, we can help at WorkSocial.
One thing perhaps feeding the lack of fresh ideas above is you’re allowing yourself or employees to work from home. While this can work for many to think more originally, it’s still going to mean one train of thought rather than from outsiders.
Also, it’s often noted that work from home still has too many temptations and distractions. It’s hard for someone to get disciplined on critical thinking if they have too many distractions from social media, TV, or countless other media options.
So what are the real benefits of joining a co-working space? It’s going to help you or an employee change your own perspectives on work value.
Think of a co-working network like the best intellectual drinking establishment. While you likely won’t sip cocktails together, you’ll at least be congregating in one collective place where you can gain insights from members making up numerous companies.
These members are going to have hundreds of years of collective experience! They’ll have just as many ventures or projects on their resumes! While you’ll have a mix of newer business experts and older, all of their opinions are going to matter when discussed as a group.
Much like a business conference, where you discuss the latest trends, a co-working network is your specialized group to turn to when you’re truly stuck on an original idea.
Once you meet, it’s not just a one-shot meeting and then breaking up. Co-working means an ongoing business relationship, as in working on one project together. Bringing these outsiders into your own project is going to mean superior networking like you can’t find anywhere else.
Now you can finally breathe new life into your company thanks to contributions from those who’ve seen it all. It could take just one idea from these co-workers to change your project into something beyond your initial expectations.
To make this collaboration work well, you’re going to need a lot of good digital tools to keep you continually communicated.
As The Balance notes, co-working spaces are best for entrepreneurs who need expertise from people already in the trenches on how to get a good idea going.
Since this may involve a freelance schedule, it opens a more flexible schedule to work in these co-working networks.
Millennials are a big part of this universe as more of them become entrepreneurs and take on self-employed careers.
According to Dropbox, the co-working market grew at a high rate up through 2017. Last year, there were 13,800 networks worldwide and 1,180,000 members globally.
At WorkSocial, we can help you join in and finally find a way for you to get away from complacency. With our co-working spaces, you can gain valuable insights from others your own employees couldn’t achieve to maintain your company mission.
Contact us to learn more about our business that also includes virtual offices, conference rooms, and training venues.
Every successful business has implemented conducting training within their organization (training venue) to ensure that everyone aligns with the business’s vision for increased success. In fact, companies in the US spent more than 70 billion in learning and development in 2016!
Training has become more and more versatile over the years, essentially yielding to the needs of every business. E-learning courses, mobile apps, and instructional videos are just some of the popular platforms used to train employees in 2017. However, in-person, instructor-led training held in a training venue is perhaps the most valuable and effective for businesses who seek solid results.
While e-learning, mobile apps, and videos are all excellent ways to receive training, some information is just too dense and complex for individuals to retain. Conducting training at a training venue offers a hands-on experience that helps to develop your employees’ strengths. Additionally, if your business has a lot of employees, it is much easier to monitor their progress with live training.
The whole purpose of providing training for your employees is so that they can develop in their role. Conducting training at a training venue gives employees the opportunity to get clarification on aspects of the training they may be confused about as well as get a better understanding of their role. Ultimately, this strengthens the line of communication and creates employees that are confident in the job they are assigned, which results in a business ready for success.
One of the greatest benefits of holding training at a venue is that it is easily adaptable based on the audience, unlike online training. Conducting training at a venue gives the trainer the opportunity to modify the teaching based on the learning style of the employees. Essentially, this adds real value to the training experience. Training costs money and time, and you certainly don’t want to spend money and waste time on training that leaves no effect on your employees. In-person training ensures that your employees can get a full training experience.
In order for material to be retained, employees must be fully engaged. With that said, holding training at a venue offers the best chance for engagement. This is because individuals can collaborate on ideas, perform group exercises, and learn from each other. Naturally, being in a classroom setting is going to be interactive because employees have to physically get involved.
Ultimately, a training venue sets the tone for your business. It shows your commitment to your organization and your desire to have a business that is exceptional. Additionally, having a training venue shows your employees that you care and are committed to their growth by providing them with training that adds value. Moreover, a training venue creates a new atmosphere in contrast to the regular work environment that can inspire employees, which can lead to employees that are committed to the business long-term.
Another excellent aspect of training venues is that they come in a variety of sizes to fit the needs of your business. Whether your employees need to brush-up on their current skills or your employees are learning something completely new, there is a training venue that can adhere to your spatial needs.
Essentially, training venues are the perfect way to provide your employees with valuable training that will help them continue to align with your business’s brand. Conducting training at a venue offers an array of benefits that makes it worth the investment. Employees can ask questions, training can be modified to meet the needs of your team, and training is interactive and engaging to help employees retain material.
At WorkSocial, we are a leader in the shared office space industry. If your business needs a training venue for your employees, contact us and we’ll be happy to help you find a venue that meets your needs.
As a business owner or manager, you have to balance many competing priorities. On the one hand, you want to support your team. On the other hand, you must consider what kind of branding experience you want to create for customers. If you’re going to have local, regional, and national teams of employees that travel for work, then you might need space for their meetings with their colleagues and with customers. Here are some benefits of using a remote office at WorkSocial:
People who spend most or all of their time on the road will work with a range of business contacts and customers, new and old. They will need a home location from which to work. Having a remote office in our facility provides your talent with a comfortable workplace for maximum productivity while helping them represent your organization. We deliver all the conveniences of a corporate office to employees without a home base. If you have teammates who telecommute, the accommodations provided by WorkSocial will actually be their office.
Customers want to feel supported by people who are knowledgeable in their chosen field. This means that some customers are happy talking with a phone representative, having an online chat, conversing over email, or networking with a salesperson at a tradeshow. For those customers who need more support, your employees must sit down with them and answer all their questions face to face before any transaction will reach its conclusion.
When you have team meetings and strategy sessions with dispersed teams, you need a well-appointed setting and some degree of privacy. Flexible teams are common in every organization. While some regional or national events are big enough that you will reserve large conference facilities, there will be other times when you just need to meet with the team. There are conference rooms at local hotels, but a remote office at WorkSocial is more convenient and priced according to different needs.
A remote office can help employees feel that they have more options for their work model. Whether you schedule daily, weekly, biweekly, monthly, quarterly, semi-annual, or annual meetings, people must share ideas and prioritize work. They must get the details on corporate strategy and learn new skills from internal or external training and development consultants. We have the space to make these meetings possible while helping you control costs.
The consumer-driven economy is forcing every kind of organization to move towards more flexible staffing models. As we expand to new social arrangements, we expect more private companies, non-profit organizations, and government agencies to scale down office facilities and rely more on temporary workspaces for flexible work models.
Some types of work may be easy for telecommuting employees to perform from home as well as headquarters-based employees, but others call for a reliable office from which to operate. Large headquarters, as well as bricks-and-mortar store locations, might become less important soon. Meanwhile, multi-use spaces that support dynamic market conditions and employee configurations should prove more cost-effective than existing facilities.
We recommend that your company does not operate permanent offices in different cities unless they are needed at multiple points during the year. By using our facilities, your organization can easily accommodate temporary meetings and workspace needs while not incurring the overhead associated with long-term facilities. We are here to help organizations maintain economies of scale.
For more details on booking space in a co-working environment without losing productivity, please contact us today.
Everyone works best at their own temperature. Everything from gender to BMI to level of hydration can affect our bodies’ ability to keep us in homeostasis, and everyone has several stories about when their office building’s temperature dipped in precisely the wrong direction. But this presents a very clear problem with no clear solution: how can you strike a balance between different temperature preferences, as well as operation norms? First, it’s important to look into the scope of the problem:
Different studies show different results, but they’re all negative. Whether it’s through a Cornell University study from 2004 that measured the effects of a temperature decrease on typing rates and accuracy or a 2015 study that took a closer look at how women’s metabolic rates should have a say in the office temperature, the overall conclusion is that work slows when the temperature goes down, and raising the temperature even a nudge is the right move. In the 2004 study, the workers’ error rate rose 15% when the temperature decreased from 77 degrees Fahrenheit to 68, and their typing rate decreased, too.
This all has measurable ramifications on profitability: when the work rate slows, companies are getting less value per hour and less value per dollar on wages. While going straight to the cold, hard facts about money may seem a bit cold-hearted, it matters if you’re arguing for policy change in large corporations.
There’s a difference between work and productivity in all jobs. Throwing raw effort and time at a task may get it completed (with some degree of error due to the wrong environment), but it’s even more important for your employees to be productive instead of just hard-working; the bottom line for companies is about results, not hard work.
But temperature also impacts people’s ability to think creatively and form social connections, which is exactly what you need when employees are working on collaborative projects and tasks that rely on critical thinking like audits, major contracts, and development projects on the cusp of a deadline. Experimental subjects used less precise language and formed fewer social connections when in the low 60s than in the 70s.
Whether you have an office full of workers that just need to produce raw information without creative components or you need your employees to work together and solve problems, the wrong temperature gets in the way (and in many contexts with younger or female employees, the wrong temperature is the colder one). But several things can impede you from changing your office’s temperature. It could be constraints in your lease, office protocol, or an issue of majority rule. The perennial argument of ‘just wear a sweater’ also plays a factor, so here’s what you can do:
If you have an open office layout where the standard 68 degrees Fahrenheit temperature is non-negotiable, find warmer ground when you need it most. Small rooms and offices can be temperature controlled with heaters and they also tend to be less drafty. They also promote more honest communication, so all of the factors combine for more collaboration, productivity, critical thinking, and results.
Even if carpets can’t control the temperature, they can help mitigate a lot of factors that make cold temperatures worse. Many people dismiss carpets as surfaces that suck in pollutants, allergens, and dirt, and that’s precisely right: they pull a lot of stuff out of the air so it doesn’t keep cycling through a drafty system. Cold hurts concentration even when it doesn’t bring germs with it, but it often does in tiled open offices.
Many tech companies popularized the trend of casual work clothes, and it’s a great way to increase employee versatility. Professional female clothing is notoriously thin and non-insulative, and even men’s jacket and sweater options become cost-prohibitive if they have to stay formal. Even if you can’t bring the whole temperature up to a more comfortable setting, giving your employees the ability to dress for warmth instead of just appearance (especially when they aren’t client-facing) makes having to wear a sweater a lot more forgivable.
As more and more studies displace workplace norms and encourage different modes of operation — whether it’s telecommuting, standing desks, or more temperature customization — it’s becoming easier to create a better work environment. Go to WorkSocial for more ideas and information here.
To create a thriving company many pieces of the puzzle must come together. Is your product or service in high demand and can you make a profit off it? What does your competition look like and how big of a threat are they?
Most importantly, what about your talented team of employees? They are your most expensive and valuable asset. It’s through their hard work that your company can grow and thrive. You want them to remain motivated to excel in their positions, which means you need to be a company that has a purpose employees can stand behind. They need to have the autonomy to shine to help your company thrive. So, how does a business owner bring these traits to a company?
Many companies have a set of core values and a mission statement, but the business’s purpose is different. The purpose is what you are doing for your customer; something like making their life easier in some way or solving a pain point that they have. It differs from the mission or core values because – and we can’t stress this enough – it’s not about you! It’s about your customer.
Autonomy is employee focused. It is allowing employees to have control over their work, whether that means giving them the choice of the projects they choose to take on or deciding if they want to start working virtually. In many organizations, autonomy is ‘reserved’ for senior employees. Junior associates can become unmotivated and leave when they feel a lack of autonomy in their position. This type of turnover is costly; you want to avoid it at all costs.
Hiring a team that backs your purpose will ensure that everyone is literally on the same team. An employee that cannot get behind the purpose of the company is not one that will be motivated to grow with the organization. Employees that agree with the business’s purpose will be far more intrinsically motivated to excel in their positions.
To grow your business, you need a talented group of people to reach that goal. If your style of management is “I sign their paychecks, so they will do what I say”, you will have above average turnover. You may struggle to find good help to replace them, too!
Your relationship with your employees should not be transactional. They are valuable members of the team and you need to convey that with your words and actions.
A clear and positive purpose will garner a loyal group of repeat customers. If some of the customers are also your employees you’ve created an excellent purpose. This will naturally lead to increased profits as well.
Fast company has some great examples of high and low purpose motivation companies. Companies like KIND and Seventh Generation have a high purpose motivation. Their products are not the least expensive on the market, however, they still have a loyal following because customers agree with their purpose. Companies like Monsanto and Marlboro have low purpose motivation. They are less likely to have loyal customers that support them.
In order for your team to feel that they have autonomy in the workplace, they need to know that you value their contributions. They don’t want to feel like a powerless cog in the wheel. Some employees may value a virtual workspace so they can work from home. That way they aren’t stressed out dealing with rush hour traffic and can be home earlier with their family. Some may value additional vacation time after meeting a big deadline. Others want their pick of the projects they can take on. Get a feel for what makes them feel valued so they can feel in control of their work. This will increase your team’s motivation, too!
Creating autonomy, purpose, and motivation within your company can reap numerous rewards. It allows your business to grow a loyal following and it grants you the ability hire and keep top talent.
Purpose and autonomy are valuable tools at the office. At WorkSocial our goal is to help you make your dream workspace a reality. Contact us today!
It might not sound practical to apply game theory to the competitive business world. However, if you listen to renowned author and speaker Simon Sinek at a 2016 TED Talk, you might look at things differently.
When he spoke about how game theory applies to wars, he gave numerous analogies on how “win” and “lose” become more ambiguous. In his explanation, he also equates this to the business world on a large and small scale.
Let’s look a little closer at what Sinek spoke about and his exploration of a business’s typical finite life. You can apply this to your own business and the landlord that owns your building.
In Sinek’s compelling TED Talk, he correlates the business world to game theory by noting how many companies think on a finite level. In other words, many of them stay within definable limits, meaning they’re always out to win.
When they go up against a business that has a long-term vision, the finite businesses often end up losing in the end. They either go out of business or merge with another company to stay alive.
Using game theory to look at business as a competitive game tells you a lot about approaches to business and how many business owners often limit their thinking for growth.
Despite Sinek also equating this to war, you can certainly look at business competitiveness today like an ongoing battle.
Another interesting analogy between business and war comes from Sinek’s explanation of the old Soviet-Afghan War in the early 1970s. In this scenario, the Carter Administration defined America’s interests with a finite policy, though unwittingly creating an infinite strategy at the same time.
The latter occurred when the administration came up with an option to drain Russia of resources over time so the war would eventually stop.
Over a period of years, the Soviets pulled out of Afghanistan, ending a war that had lasting consequences.
These type of scenarios sometimes occur by happenstance in businesses. Perhaps your own business has had those moments where you created a marketing strategy that played out a competitor’s resources over time.
With a unique vision for your company, you can become the infinite player that frustrates the competitor staying within the finite box.
So how do you make this occur on a scientific level as well through the use of technology?
To better understand Simek’s ideas as it applies to business, you can look at finite and infinite businesses as values vs. interests.
He notes that when a business identifies its values, they become an infinite business. If they pay too much attention to their interests, they stay finite.
A better way to put this is in businesses asking “what” questions, e.g. “What can we do to solve a particular problem?” When these questions become too restricting, it places a business back into a perpetual finite category.
Maintaining your values means keeping your massive transformative purpose you formed when starting your business.
If you have to pay rent to a landlord in your office building, you’re perhaps stuck adhering to their own rules that stifle business innovation.
It may mean having to adhere to using outdated technologies or working in limited spaces. Obviously, none of these inspire your team to stay productive.
You might want to give the above TED Talk to your landlord to show them how much they’ve blocked your push to innovate.
Here at WorkSocial, we provide tools like virtual offices, co-working opportunities, conference rooms, and training venues. We encourage companies like yours to finally abandon the linear way of doing business and adopt an infinite mindset.
Contact us to learn more about how we eliminate work constraint and scarce thinking in your company.