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What Makes Coworking at WorkSocial a Successful Business Decision

September 29, 2017 By WorkSocial Editorial

What Makes Coworking at WorkSocial a Successful Business Decision

By the year 2020, experts estimate that 40% of the workforce in the U.S. will be freelancers, temps, or independent contractors.
The draw of creating your own schedule has led many Americans to look for employment outside of traditional offices.
Instead, they are finding freedom elsewhere. Some are choosing to start their own businesses. Others are opting for freelance work that can be done remotely. Still more choose to work for a single company, but by telecommuting full or even part time.
But just because you don’t have to report to an office doesn’t mean that you won’t want to.
After months or even days of working on your own, it’s not uncommon to feel unmotivated and isolated. Choosing to join a great coworking space can fix that.
A coworking space is a location that allows freelancers, remote employees, or the self-employed to have their own desk space. But rather than having that desk at home, it exists within a shared office environment.
Surrounded by other hard-working individuals, you’ll get a major boost of motivation. You can even brainstorm with others in the space, bounce ideas off of them, or share resources.
But not all coworking spaces are created equal. To help you find the space that’s right for you, we’re breaking down what it takes to make coworking spaces a success.

The Perfect Location

Before you can start building a successful coworking space, you need to choose a location for it.
If you already have a group that you plan to share the space with, you and your coworkers could choose any space.
But if you don’t, you’ll want a location in a city or metropolitan area. That way, there are sure to be plenty of freelance, remote, or self-employed workers in the area to share the space.
Creating your own coworking office requires finding a location. It also requires paying rent, furnishing the space, and more.
If you’re an individual looking to take your work to the next level with a coworking space, it’s better to join an existing one rather. You’ll avoid the hassle and costs of starting your own. And there will already be people in the space, ready to help you get started.

A Comfortable Environment

The ability to work from the comfort of home is one thing that draws people to self-employment. So if you choose to try a coworking space, the last thing you want to do is work in an uncomfortable cubicle.
A successful coworking office features an open floor plan that promotes collaboration. It’s bright and modern, to get your creativity flowing. It’s comfortable enough for you to put in long hours building your business.
Your chosen coworking space should also offer resources to help you work more efficiently.
Printers, large monitors for sharing your work with others, and basic office supplies will save you from having to cart gear to the space each day.

Cohesive Branding

If you’re used to working in a digital environment, you know that clean, modern design is the norm for websites and online content.
That’s the style that you’ll be emulating in your work. So choosing a coworking space that reflects that can be a great way to stay inspired.
Coworking spaces that look like they were thrown together with old office furniture scavenged off the curb or with sterile decorations straight from a doctor’s office, won’t lend much inspiration to your work.
When choosing a shared space, pay attention to the branding of the office and how the style makes you feel. That’ll give you a better idea of whether you’ll be successful in that particular space.

Having Set Policies in Place

Successful coworking spaces promote collaboration among other using that space.
This is important because collaboration is key. In one study of individuals who used a coworking space, 91% reported that they interacted better with others after coworking.
But not all interactions will go smoothly. Clashing personalities or freelancers not great at social interaction can lead to a toxic environment.
That’s why it’s important to have policies in place to regulate what goes on in the office. Rules about using desk space or other supplies, cleaning up the space, and noise levels can all help keep the space running smoothly.
It also allows other members who use the space to confront anyone who is in violation of the policies to prevent future interruptions.

Community, Community, Community

What do all of these traits that make the best coworking spaces successful have in common? They help to create a community among workers in the space!
A healthy community within a shared space can help you stay motivated. It will get your creativity flowing like never before, which can lead to increased profits and success.
Another part of what makes a successful community within a coworking office is great people. While you may not be able to do much about who is working within a space, you can choose the space that’ll you’ll work in based on who else is already there.
Before committing to an office space, try interacting with others who work there.
Talk to them about their work and their goals, and pay attention to their attitudes and philosophies about the workplace.
Gauging whether you think that you’ll work well with others who are already using the space is key to finding a community that will help you succeed.

Choosing the Right Coworking Space for You

If you’re ready to see how coworking spaces can help you grow, use these tips to find the perfect shared office for your wants and needs.
Take your time and research each potential space. A community that inspires and motivates you will help you get more done and improve your work.
Our coworking spaces offer a comfortable, modern work environment with the resources that you’ll need to succeed. To see whether one of our spaces is the right choice for you, request a tour of one of our offices or contact us for more information today!


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